LX Hausys' Italian import kitchen brand Rastelli gains traction in Seoul reconstruction market

As demand for premium interior finishes grows, competition in the high-end kitchen furniture market is intensifying. LX Hausys is accelerating its push into the segment, leveraging Italian premium kitchen brands to win contracts at major reconstruction complexes in Seoul's Gangnam area while also expanding sales to general consumers.

According to LX Hausys on Thursday, Rastelli — an Italian high-end kitchen furniture brand the company exclusively imports and distributes — has completed supply to Define Gwangan in Busan, a complex that recently began move-ins. LX Hausys has also been selected as the kitchen furniture supplier for Banpo The H Class T, a large-scale reconstruction complex in Gangnam, and is preparing for delivery.

Rastelli is one of Italy's leading high-end kitchen brands. World-renowned industrial designers including Karim Rashid and Ferruccio Laviani have contributed to its designs, and its ergonomic construction and premium finishes have made it a fixture in some of the world's most upscale residential developments. Another imported brand, 'Cucine LUBE(Cucine LUBE),' is likewise a leading Italian kitchen furniture brand sold in more than 80 countries. It is steadily expanding its presence in South Korea, particularly in reconstruction complexes in the greater Seoul area.

LX Hausys plans to extend sales of its imported kitchen furniture — previously focused on the business-to-business market through reconstruction and redevelopment projects — to general consumers.

Customers can view and purchase the products at two Seoul showrooms: Loncel Gallery, LX Hausys' high-end interior materials exhibition space in Samseong-dong, and LX Z:IN Flagship, its main consumer-facing showroom in Nonhyeon-dong. Both venues display a range of premium kitchen furniture lineups, including the Rastelli Cassia and Cucine LUBE Clover — flagship models designed by Karim Rashid.

Dozens of brands compete in the imported kitchen furniture market, but many are distributed through small agencies, and concerns about inadequate after-sales service have been raised consistently. The recent impact of a weak won has compounded the problem, with some brands experiencing unstable product delivery schedules.

LX Hausys is positioning its competitive edge around years of accumulated expertise in the domestic market, covering everything from kitchen design and logistics to installation and after-sales care. The company's strategy is to expand its share of the premium market through a total-service approach that goes beyond product sales to include ongoing maintenance after installation.

"Rastelli and Cucine LUBE are gaining strong word of mouth and growing interest in the reconstruction and redevelopment market, including in Gangnam," a company official said. "We will lead the domestic high-end kitchen furniture market by providing differentiated service — not just in product quality, but across design, installation and after-sales support."