JTI Korea launches Mevius Ice Twist in super-slim format

JTI Korea launched a new single-capsule super-slim product, the Mevius Ice Twist 1mg and 4mg, the company announced Tuesday.

The product balances refreshing coolness with rich flavor. The sticks feature JTI's proprietary filter and technology to reduce tobacco odor in the air. The packaging uses a gradient color scheme to convey a crisp, cool feel. It is priced at 4,500 won.

"As consumer preference for capsule super-slim products continues to grow, we wanted to introduce a cool-flavored product suited for summer," a JTI Korea official said. "We believe it will deliver satisfaction in taste, feel and design."

Meanwhile, JTI Korea previously released the Mevius LBS Ice Storm 5mg King Size, then the Mevius LBS Ice Frost 1mg last year. This year, the company is expanding its cool-flavor lineup with two Mevius Ice Twist variants.