![The Ulsan joint pavilion (left) at the 2026 Character Licensing Fair at COEX in Seoul, and character products (right) based on the Taehwa River bamboo forest made by visual design company Yeonggam Hansup, which is participating in the exhibition. [Ulsan Information Industry Promotion Agency]](https://wimg.heraldcorp.com/news/cms/2026/07/14/news-p.v1.20260714.06cfcc59c0d74be1af3d53412643bbc0_P1.jpg)
Products developed from Ulsan's cultural heritage and tourism resources — including the Bangudae Petroglyphs — will seek commercialization through the country's largest character licensing exhibition.
The Ulsan Contents Korea Lab, which supports the commercialization of Ulsan-specific creative works, announced Tuesday that it will showcase outstanding local content and prototype products at the 2026 Character Licensing Fair, running Thursday to Sunday at COEX in Seoul. The fair is hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency.
The lab will exhibit a range of characters and content developed using Ulsan's culture and tourism resources to support their commercialization. Featured products include "Meongnangi," a character inspired by the Bangudae Petroglyphs; "Remembering Cultural Heritage," a board game based on local cultural heritage sites; and "Taeguri," a character product developed around the Taehwa River — along with glass cups, coasters, dolls and keychains.
The event will also explore commercialization prospects for prototype products developed by aspiring entrepreneurs supported by the lab. Works to be introduced include "Ilsimi and Ansimi" by Park Su-jin (Dongari Sup), the character "Dureong Land" by Kim Su-jeong, and "Bbangbbanghan Gage" by Hwang Seo-yeong.
The lab plans to actively support local creators on-site to help them forge real contracts and open new sales channels through networking with domestic and international content industry professionals at the fair.
cityblue@heraldcorp.com
