Samsung Welstory teams up with master chef Ahn Yu-seong to boost food ingredients, catering

Samsung Welstory announced Wednesday that it is collaborating with master chef Ahn Yu-seong across a range of areas, from food ingredient product development to corporate cafeteria promotions.

The partnership was designed to strengthen the company's 360 Solution — a program supporting the business growth of food ingredient customers — and to further expand the premium offering in its catering operations.

To mark the summer season, Samsung Welstory developed two exclusive B2B hansik sauces using Ahn's intellectual property: a dongchimi-flavored naengmyeon broth and a Namdo-style bulgogi sauce. The products were developed jointly with food ingredient supply partners and will be distributed exclusively through Samsung Welstory.

The two sauces can be used across a wide range of Korean dishes beyond naengmyeon, including yukhoe jeon and rice bowl dishes. They are intended to help franchise stores improve kitchen efficiency while delivering the quality of a specialty restaurant.

Samsung Welstory will also offer dedicated recipe education sessions using the sauces, as well as chef-led promotional events, for its food ingredient customers in the catering segment.

At the first promotional event, held at the Hoban Park corporate cafeteria in Seoul on July 7, Ahn visited in person and presented a selection of special dishes, including dongchimi naengmyeon and Namdo-style bulgogi.

Samsung Welstory's catering facilities have also begun rolling out Pyongyang naengmyeon as a summer special menu item starting Monday, in collaboration with Gwangjuok 1947, a Pyongyang naengmyeon specialty restaurant in Gwangju operated by Ahn.

The collaboration extends to digital content as well. Ahn participated as a special judge in episode 5 of "Alpha Nam Fabri," Samsung Welstory's official YouTube series, set to be released next Monday.

The episode follows chef Fabri as he develops new menu items for Dareuda Kimbap, a food service ingredient customer, with Ahn contributing to the creation of "Pizza Tuna Kimbap" — a new dish featuring large-format canned tuna that Samsung Welstory sources and supplies exclusively through global procurement.

"This collaboration is a project that spans both food ingredient retail and catering — from product development to menu operations and customer promotions," a Samsung Welstory official said. "We plan to continue expanding partnerships with renowned chefs and local restaurants to strengthen our product and culinary content competitiveness across our food ingredient and catering businesses."