Crown Confectionery launches Bigcon, a corn snack about 70% larger than its existing lineup

Crown Confectionery announced Thursday it is launching Bigcon, a big-size corn snack roughly 70% larger than its existing major corn snacks.

Bigcon is a new addition to Crown's corn series, which includes Caramel Corn Peanut and Maple Corn. Each piece measures 6.5 centimeters in length and 2 centimeters in diameter — about 70% bigger than the company's existing major corn snacks.

The first product in the Bigcon line is the Cantaloupe Melon flavor. Cantaloupe is known for its richer juice, stronger aroma and higher sugar content compared with ordinary melons, and the product uses seasonal ingredients sourced from Italy, the variety's primary growing region. Bigcon is the first domestic snack to use cantaloupe melon as a flavor. The company plans to sell the product in a limited run of 900,000 bags.

"It is a premium fruit corn snack that captures the deep sweetness of premium melon in a big-size snack made with Crown's own know-how," a company official said. "Bigcon will establish itself as a rising force in the domestic corn snack market through its differentiated competitiveness — from size and ingredients to flavor."