Samjin Eomuk launches 7 chuseok gift sets, from premium to meal kits

Samjin Eomuk has launched seven "2026 Chuseok Gift Sets" in line with shifting holiday consumer trends.

The chuseok gift market has seen growing demand for both premium and value-oriented products, alongside heightened attention to health and convenience foods. Samjin Eomuk responded by segmenting its lineup — from top-tier premium offerings to budget-friendly options and meal kits — to broaden customer choice.

Particularly notable is the "Samjin Hansang Charim Set," a convenience-meal set that returns this chuseok with a strengthened product lineup. Designed for a food culture in which ready-to-eat meals and meal kits have become everyday staples, the set emphasizes ease of preparation so customers can enjoy eomuk dishes both at the holiday table and in daily life. It includes a variety of frozen convenience items: skewered eomuk udon, skewered eomuk kimchi udon, a hearty eomuk hot pot in bonito and spicy varieties, mini japchae skewer rolls, and spicy rich skewered eomuk.

For customers who prioritize quality ingredients and refinement, Samjin Eomuk highlights its top-tier "Lee Geum-bok Masterpiece Set," crafted to the company's strictest standards. Curated by Lee Geum-bok, an eomuk artisan and daughter-in-law of the company's founder, the set comes in special and standard editions. Both feature handcrafted eomuk made with seafood including abalone, scallops and shrimp, alongside grilled eomuk and eomuk hot pot sauce, all presented in premium packaging.

The eomuk is made with 100 percent premium Alaska pollock and meets gluten-free standards (20 mg/kg or below), reflecting the health-conscious direction of contemporary diets. Some products in the lineup use Marine Stewardship Council-certified seafood ingredients, and the finished products have also received MSC certification — an international designation awarded to fisheries that practice sustainable resource management and marine ecosystem protection.

Budget-conscious shoppers are also well served. The "1953 Set No. 1 and No. 2" spotlights the traditional eomuk varieties that have earned loyal followings since the company's founding in 1953, while the "Samjin Premium Set No. 1 and No. 2" offers a bestselling assortment suited to a range of cooking styles, giving customers practical options at different price points.

Bulk buyers can receive discounts ranging from 2 percent to as much as 10 percent depending on the quantity purchased. Customers shopping through the official online store are also eligible for additional reward credits, redeemable like cash and scaled to the purchase amount.

Orders for the 2026 chuseok gift sets are being accepted from Aug. 14 through Sept. 21, by phone or through the online store, with free delivery. In-store purchases are also available at Samjin Eomuk's directly operated locations nationwide.