![Festivalgoers enjoy music in front of the Fresh Stage at the 2026 CassCool Festival, an outdoor music festival held Saturday at Seoul Land in Gwacheon, Gyeonggi Province. [Photo=Cass]](https://wimg.heraldcorp.com/news/cms/2026/08/24/news-p.v1.20260824.0bbbfc3204164286ad548b1595763e3a_P1.jpg)
Cass held the 2026 CassCool Festival, an outdoor music festival featuring a star-studded lineup and water shows, at Seoul Land on Saturday. Now in its fourth year, the festival drew about 20,000 visitors who enjoyed performances spanning multiple genres, water shows and a range of brand experience programs all in one venue.
This year's CassCool Festival generated strong consumer interest well before its gates opened. The first batch of 2,000 early-bird tickets, sold exclusively through KREAM on July 2, sold out in 45 seconds and topped KREAM's sales chart for the first week of July.
![Festivalgoers take part in various water activities at the 2026 CassCool Festival, held Saturday at Seoul Land in Gwacheon, Gyeonggi Province. [Photo=Cass]](https://wimg.heraldcorp.com/news/cms/2026/08/24/news-p.v1.20260824.7d577e6bf63b4a5e8336474630a1cff8_P1.jpg)
pangbin@heraldcorp.com
