Cass brings 'CassCool Festival' to Seoul Land with live music, water shows and fresh draft beer

Cass held its 2026 CassCool Festival on Saturday at Seoul Land in Gwacheon, Gyeonggi Province, drawing about 20,000 visitors to an outdoor music festival featuring a diverse performance lineup, water shows and brand experience programs. Now in its fourth year, the event brought together multiple genres of live music alongside interactive activities in a single venue.

Attendees beat the summer heat with ultra-fresh Cass draft beer brewed Sunday, Aug. 23, as the brand highlighted the freshness of its on-tap product as a centerpiece of the festival experience.