Panstar's Miracle Cruise wins K-Design Award 2026

Panstar Group announced Thursday that its cruise brand Miracle Cruise has won the K-Design Award 2026, marking the company's second consecutive international design honor after taking the Asia Design Prize 2026 in February.

The K-Design Award is an international design competition established in 2012. A panel of global experts spanning industrial, spatial and communication design evaluates entries for innovation, creativity and overall quality.

Miracle Cruise is built around the idea that a cruise voyage is not merely a mode of transport but a destination in itself — a journey where the travel experience is the purpose. The brand integrates every customer touchpoint, from booking and boarding to onboard content and post-trip memories, into a single seamless flow, setting it apart from conventional transport-focused services.

Judges particularly recognized how the brand articulated its philosophy and worldview through a narrative framework, a design system and service guidelines. The award acknowledged that Miracle Cruise went beyond visual elements to design the entire arc of how customers engage with the brand.

"Miracle Cruise, which connects Busan and Osaka, is a brand that proposes a new cruise experience where the journey begins the moment you step on board," a Panstar Group official said. "Winning both the Asia Design Prize and the K-Design Award means that Miracle Cruise's direction and customer experience design have been recognized on the international stage." The official added that the company would strengthen its onboard content and services to deliver travel value that can only be found on Miracle Cruise.