Shinsegae Department Store will run its "Autumn Silhouette" event at all of its stores through Sept. 13, offering promotions across more than 130 fashion and accessories brands.
Through Sunday, the event features promotions centered on popular brands. In women's fashion, Jill Stuart New York and A.P.C. will discount their fall/winter 2026 products, while Barbour and Allegri will do the same on the men's side. Song Zio Homme and Man on the Boon have prepared tiered promotions based on purchase amounts.
Hunch, Lookcast and Till I Die will showcase fall new-arrival promotions, with K2 and Skechers also joining the discount lineup. Goldendew will offer wedding customers discounts and gifts based on spending tiers, and shoppers who purchase Ferragamo sunglasses will receive a complimentary pouch.
Experiential programming is also on offer. The Gangnam branch academy will host customer beauty classes led by Yeonjak and d'Alba, while Bidibi Beach will hold a session at the main branch academy.
During the event, customers who spend 200,000 won or 400,000 won ($290) or more at a single accessories brand on the same day using a Shinsegae affiliate card will receive rewards of 15,000 won and 30,000 won, respectively. The Shinsegae Department Store app will also offer genre-specific discount coupons for affiliate cardholders.
"We have prepared a rich lineup — from brand discounts and gifts to Shinbaek Rewards and app coupons," said Lee Seong-hwan, executive director of sales strategy at Shinsegae Department Store. "We hope customers enjoy fall shopping."
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