BMW Motorrad launches 'Vantage' app service in Korea

BMW Motorrad, the motorcycle division of BMW, announced Tuesday the official launch of the BMW Motorrad Vantage app, an integrated lifestyle platform for motorcycle customers.

BMW Vantage, first introduced in 2020 as the automotive industry's first lifestyle platform, offers a wide range of services spanning mobility, travel, culture and education, built around a members-only points currency called "Vantage Coins."

The newly launched BMW Motorrad Vantage extends the existing BMW Vantage platform to motorcycle customers, giving them access to the same membership benefits previously available only to BMW and MINI car owners — all through a single app.

Customers can activate their membership by registering their motorcycle's vehicle identification number in the Vantage app, regardless of model year. Those registering a newly delivered motorcycle receive a Silver or higher membership rating, while customers registering a previously owned or used motorcycle receive a Bronze rating.

All Vantage members receive partner brand benefits and invitations to Vantage-exclusive events as standard. Higher membership tiers unlock additional perks, including reward points when shopping on the in-app store "Joy Mall" and discounts on BMW Driving Center programs.

Vantage Coins, the platform's members-only points currency, can be used like cash within the app — for after-sales service payments at BMW Motorrad service centers, Joy Mall purchases and a range of partner benefit redemptions.

The app also lets customers sign up for BMW Motorrad events, book test rides and request purchase consultations directly, while providing access to new model announcements, brand news and event information.

To mark the official launch, BMW Motorrad has prepared special benefits for customers throughout September. Customers who take delivery of a new BMW Motorrad motorcycle this month, join BMW Vantage and complete their vehicle registration will receive 30,000 Vantage Coins for models under 500cc and 50,000 coins for models of 500cc or above.

In addition, customers who join the Vantage app and register a motorcycle between Tuesday and Oct. 1 will be entered into a launch commemorative random prize giveaway.

Meanwhile, BMW Motorrad has been expanding its customer touchpoints through various marketing initiatives, including a limited domestic sale of just six units of the BMW F 900 GS Enduro Pro Edition through the BMW Motorrad Shop Online.