SMB·BIO

Sunflower seeds emerge as new alternative in 'handful snack' market

by
Kim Tae-youl
Published : Sept. 1, 2026 - 16:39:07
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Protein, dietary fiber and vitamin E make sunflower seeds a nutrient-dense plant-based ingredient

Sunflower seeds are drawing fresh attention as a plant-based ingredient in the "handful snack" market, long dominated by nuts. Rich in plant protein, dietary fiber and vitamin E, they are also versatile enough to be used in granola, bread, protein bars and spreads.

According to data released by the US Department of Agriculture in August, global sunflower seed output for the 2025/26 marketing year is estimated at about 55.05 million metric tons, up 3.8 percent from roughly 53.01 million metric tons in 2024/25.

Sunflower seeds from the United States also hold a notable share of the Korean market. According to Korea International Trade Association data, US-origin sunflower seeds ranked second among all import sources in 2025, both by value and by volume.

Sunflower seeds fall into two broad categories: oil-type seeds, pressed for cooking oil, and confection-type seeds, used as snacks or food ingredients. Oil-type seeds are relatively small with dark shells, while confection-type seeds are larger and feature white-striped shells. Confection seeds are further divided into in-shell varieties, eaten with the hull on, and kernel varieties, sold with the hull removed.

Sunflower seeds
Sunflower seeds

Kernels in particular are valued for their plant protein, dietary fiber and vitamin E content, making them a suitable ingredient for multigrain products, protein bars, cereals, granola, confections and baked goods. US sunflower seeds are notable for their large size and full kernels, and modern farming technology produces them at a relatively consistent quality.

The range of food applications is equally broad. Kernels can be folded into bread or granola, coated in chocolate or yogurt for snacking, or seasoned as a standalone snack. In the United States, roasted salted kernels and sunflower butter — made by grinding kernels — are also popular formats.

Sustainability is another selling point. US sunflower seeds are grown primarily in the Great Plains, including North and South Dakota. The sunflower plant's deep root system gives it relatively strong drought tolerance. No-till farming, which minimizes soil disturbance, can reduce erosion and help retain moisture. Sunflower seeds are also a non-GMO crop, with no commercially distributed genetically modified varieties.

Resource efficiency is further enhanced through processing near growing regions and by using hulls and byproducts as an energy source. The National Sunflower Association plans to expand sunflower seed use in Korea, starting with snacks, confections, baked goods and processed food ingredients, with a longer-term goal of reaching the health food and lifestyle sectors.

For consumers seeking a plant-based snack beyond their usual nuts, or looking to add a new ingredient to familiar breads and granola, sunflower seeds offer a compelling option. The small seed is steadily moving beyond the handful-snack category and into a wider range of food applications.


kty@heraldcorp.com
This content was produced with the assistance of AI translation services.

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