Lotte Chilsung launches limited-edition Cloud Non-Alcoholic Lemon Lime

Lotte Chilsung announced Thursday the limited-edition launch of Cloud Non-Alcoholic Lemon Lime, a new variant of its Cloud Non-Alcoholic beer brand infused with natural lemon and lime flavors.

The new product incorporates citrus fruit flavors developed in response to the preferences of female and younger consumers. The lemon and lime notes blend with the natural aroma compounds of hops — a core beer ingredient — to maximize refreshment. The company also used a special yeast during brewing that limits alcohol production, preserving the beer's taste and aroma without an artificial alcohol-removal process.

The product is brewed with premium ingredients, including noble hops from Germany and malt from Australia and Canada. It contains no more than 0.3 percent alcohol by volume and 12.8 kilocalories per 100 milliliters. The packaging uses colors and fruit imagery evoking lemons and limes to convey the product's identity at a glance.

"This product adds the fresh appeal of lemon and lime to the strengths of Cloud Non-Alcoholic, as we look to actively respond to the growing non-alcoholic beer market and increasingly diverse consumer tastes," a Lotte Chilsung Beverage official said.