'SEOCHO YACHT MOMENT' contest invites foreign tourists to capture the Goto Mall·Sevit tourism zone through their own lens
Phase 1 photo submissions open through Sept. 13; 20 selected teams receive Han River yacht tickets and a Seocho Welcome Kit
Seoul's Seocho-gu is launching the "SEOCHO YACHT MOMENT" contest, inviting foreign tourists to experience the district firsthand and capture its appeal through their own content — linking the Goto Mall·Sevit tourism zone with Han River waterfront tourism.
The contest is designed to let foreign tourists naturally spread the charm of Seocho and the Goto Mall·Sevit tourism zone through their own perspectives. Particularly notable is the effort to connect the zone's signature attractions into a single tourism experience: the "Picasso Mural Street," a below-ground public walkway running from the G2 exit of Goto Mall toward Banpo Hangang Park, and "Wonder Street," a public art exhibition. Videos produced by foreign tourists may also be used in future promotional campaigns for the Goto Mall·Sevit tourism zone.
The contest runs in three stages: a Phase 1 photo competition to select 20 teams, a Phase 2 Han River yacht experience followed by video production, and a final announcement of winners.
Phase 1 photo submissions are open through Sept. 13. Photos taken anywhere in Seocho-gu are eligible — tourist sites, streets, architecture, parks, cultural facilities, food and everyday scenes all qualify, with no restrictions on category. Participants post their photos on their personal social media accounts with the required hashtags #SEOCHOYACHTMOMENT1 and #SEOCHO, then submit the post URL through the contest entry page.
The district will review submitted photos and announce 20 selected teams on Sept. 16. Winners will receive a yacht boarding pass for the "Golden Blue Marina Yacht" at Banpo Hangang Park — valid for up to five people including companions — along with a "Seocho Welcome Kit" containing an eco bag and a Goto Mall·Sevit tourism zone magnet. The Welcome Kit can be picked up at the Goto Mall·Sevit Tourism Information Center inside the below-ground public walkway through Sept. 30.
Selected participants will then board the yacht for a Han River waterfront experience and produce either two photos — one featuring the yacht experience and one featuring Picasso Mural Street or "Wonder Street" — or a short-form video of 60 seconds or less capturing both locations. They then post the content on their personal social media accounts with the required hashtags #SEOCHOYACHTMOMENT2 and #SEOCHO and submit the post URL by Sept. 30.
A panel of experts will evaluate final entries on overall quality, promotional value and creativity, selecting seven outstanding works in total, with results to be announced Oct. 6. Prizes go to the top team (1 million won, about $730), two runners-up (300,000 won each) and four honorable mentions (100,000 won each). Winning entries will be used in both online and offline promotional content for the district, including the Goto Mall·Sevit tourism zone, as part of the district's ongoing effort to develop and promote the zone's differentiated tourism offerings.
Full details on how to enter the "SEOCHO YACHT MOMENT" contest and submission requirements are available on the Seocho-gu district office website and official social media channels.
"Through this contest, where foreign tourists experience Seocho firsthand and capture it through their own eyes, we hope to showcase the diverse appeal of the Goto Mall·Sevit tourism zone and the Han River," Seocho-gu District Mayor Jeon Seong-su said. "We will continue working to make Seocho a tourism destination that visitors from home and abroad will want to come back to."
seouldream01@heraldcorp.com
