Product features a crunchy texture and tiered cooling sensation, with vitamin A and marigold flower extract
JW Pharmaceutical has launched Eye Crunch, a chewable eye-nutrition candy, under its eye-care brand Frenz.
Developed around the concept of "a crunchy mood boost," Eye Crunch sets itself apart from conventional mint candies that dissolve slowly in the mouth, delivering a satisfying crunch and an immediate burst of freshness at the same time.
The new product extends the cool, refreshing brand image associated with Frenz Eye Drop — the company's flagship artificial tear product — into the general food category, giving consumers more ways to engage with the Frenz brand in everyday life, the company said. Eye Crunch contains vitamin A, a nutrient that supports visual adaptation in low-light conditions, along with marigold flower extract powder.
The lineup comprises four varieties distinguished by flavor and cooling intensity. "Sun," in blueberry flavor, contains no menthol. "Cool," in green grape flavor, carries a level-4 cooling sensation; "Cool High," in menthol flavor, a level-8; and "Ice," in strong menthol flavor, a level-10 — allowing consumers to choose according to their preference.
Eye Crunch is the first product JW Pharmaceutical has released since expanding Frenz from a pharmaceutical brand into a total eye-care brand spanning cosmetics, medical devices and food.
"Eye Crunch marks the first step in broadening Frenz's consumer touchpoints beyond pharmaceuticals and into diverse areas of everyday life," JW Pharmaceutical said.
freiheit@heraldcorp.com
