Winiix and Academy of Korean Studies explore 'four-season wisdom and technology'
How have traditional Korean living practices — such as the summer daecheong, an open wooden-floored hall, and winter ondol underfloor heating — found their way into modern home appliances?
Home appliance company Winiix has teamed up with the Academy of Korean Studies to draw connections between the wisdom embedded in traditional Korean living culture and everyday modern life, with plans to showcase technologies aimed at improving customers' living environments.
The two institutions are neighbors in Unjung-dong, Bundang-gu, Seongnam, Gyeonggi Province. Their joint campaign, titled "Wisdom and Technology Shaped by Four Seasons," will have the Academy introduce traditional residential culture and everyday wisdom developed in response to seasonal change — from spring latticework windows and summer daecheong halls to autumn earthen walls and winter ondol heating.
Winiix will connect those seasonal living environments to its lineup of home appliances, including air purifiers, dehumidifiers, humidifiers and heaters, illustrating how the wisdom of the past carries through into modern technology.
"We view traditional culture and modern technology through the shared lens of 'living wisdom' — the accumulated knowledge that has made our living environments more comfortable," the two organizations said in a joint statement. "The wisdom our ancestors used to adjust their living spaces in harmony with nature and the changing seasons lives on today through technology."
freiheit@heraldcorp.com
