241 entries submitted to AI promotional content contest; 23 short-form videos and 23 instatoons awarded
Top short-form pick 'Gangnam Great Transformation Memorial,' top instatoon 'Today I Came Just as a Daughter'
Gangnam-gu has selected 46 promotional content pieces created using generative AI to publicize "Gangnam Great Transformation," the core vision of the district's ninth elected administration.
The district office announced Thursday that it had chosen 46 winning works — 23 short-form videos and 23 instatoons — through judging for the "2026 Gangnam Great Transformation!! AI Promotional Content Contest."
The contest was organized to produce creative content highlighting Gangnam's key policies, projects, and local appeal — including culture, tourism and festivals — using generative AI technology.
The submission period ran from Sept. 10 to Sept. 30, drawing 241 entries in total: 109 short-form videos and 132 instatoons. A judging panel of outside experts evaluated submissions on relevance, creativity, completeness and potential for practical use.
In each category, judges selected one top prize, two excellence prizes and 20 encouragement prizes. All winners will receive a citation from Gangnam-gu District Mayor Kim Hyeon-gi.
The top short-form video, "Gangnam Great Transformation Memorial," uses a historical role-play in which a Joseon-era official presents a petition to the king to deliver a lighthearted take on Gangnam's future vision. The piece blends traditional and contemporary imagery to depict the district's aspirations — AI and robotics, a K-tech valley, future talent and an eco-friendly city — and drew high marks from judges.
The top instatoon, "Today I Came Just as a Daughter," captures the caregiving burden and everyday struggles of someone with an ailing mother who needs constant support. The work sensitively portrays a family rediscovering daily ease and laughter through Gangnam's integrated care support program.
All 46 winning works will be made available through the Gangnam-gu district office website, its official social media channels and the Sotong Hyeoksin 24 platform. The district plans to use the pieces in future promotional efforts for key policies and projects.
"Fresh ideas from residents and participants, combined with generative AI technology, have effectively captured the major policies of the ninth elected administration," District Mayor Kim Hyeon-gi said. "We will introduce digital innovation technologies such as AI into district communications on multiple fronts to raise Gangnam's brand value and show residents a 'Gangnam Great Transformation' that keeps pace with the times."
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