HS Hyosung The Class to host Mercedes Trophy regional qualifier June 22

HS Hyosung The Class, the official Mercedes-Benz partner in South Korea, is hosting a regional qualifying round of its customer golf tournament.

The company announced Monday it will hold the "Mercedes Trophy 2026 HS Hyosung The Class Regional Qualifier" at Wellington Country Club in Icheon, Gyeonggi Province, on June 22, and is now accepting applications.

The Mercedes Trophy is a global golf tournament open exclusively to amateur golfers who are Mercedes-Benz customers. More than 600 events are held across roughly 60 countries each year, with cumulative participation reaching approximately 60,000 players.

This regional qualifier is open to customers who took delivery of a vehicle through HS Hyosung The Class. Applications are being accepted from Monday through June 5, with final participants chosen by lottery. The top seven finishers at the regional qualifier will advance to the subsequent national final.

The tournament will accommodate 144 players across 36 teams, played over 18 holes in shotgun-start, Stableford format. Beyond the round itself, the event will include a dinner, an awards ceremony, entertainment programs, a hole-in-one contest and sponsor-linked events.

Brand experience programs designed to deepen customer engagement after a vehicle purchase are growing in importance across the imported-car industry. HS Hyosung The Class said it plans to use the tournament to expand interaction with customers who have taken delivery.

Customers can find application details and further information through the showroom where they took delivery or by contacting the HS Hyosung The Class customer center.

"The Mercedes Trophy is more than just a golf tournament — it is a flagship customer program where we share brand experiences and connect with our customers," a company official said. "We will continue to raise customer satisfaction through the differentiated customer experiences and premium service that define HS Hyosung The Class."

HS Hyosung The Class marks its 23rd anniversary this year and operates 11 showrooms, including the Maybach Brand Center Seoul, as well as locations in Gangnam-daero, Songpa, Bundang Jeongja, Guri, Anyang Pyeongchon, Yongin Suji, Dongtan, Cheongju, Cheonan and Starfield Hanam. The company also runs certified pre-owned showrooms in Jukjeon, Cheonan and Hanam, along with 15 service centers nationwide.