CJ OliveNetworks runs AI education program for elementary school students

CJ OliveNetworks announced Tuesday that it ran an AI-powered education program for elementary school students in partnership with Hyochang Community Welfare Center in Yongsan-gu, Seoul. The program, titled "Making AI My Voice Animation," gave students hands-on experience using artificial intelligence to create their own digital content.

The event targeted about 20 elementary school students with limited exposure to the latest digital technologies. It was designed to help participants build experience as digital creators — producing content themselves using cutting-edge AI tools — while strengthening their digital literacy skills.

CJ OliveNetworks employees paired with students to guide them through creating personalized "AI animation cards."

Students wrote their own self-introduction scripts and recorded them in their own voices. Using the generative AI features of a design program, they produced animated self-introduction videos in which characters moved in sync with the audio. Participants also experienced how AI automatically generates natural lip movements and gestures for a chosen character without any manual input.

The finished animations were uploaded to YouTube and then embedded in NFC-based self-introduction cards — described as one-of-a-kind digital business cards that let students introduce themselves anywhere, anytime. When a smartphone is tapped against the card, the student's AI character appears on screen and delivers a greeting.

The program went beyond simply teaching AI technology by having students express their own voices and stories as actual content. Working through the full production pipeline — recording, video generation and NFC integration — students came to see AI as a creative tool for everyday life.

CJ OliveNetworks employees drew on their IT expertise to serve as technical mentors, explaining AI features in terms accessible to young students and walking them through each step from video data processing to NFC linking.

CJ OliveNetworks plans to continue IT education activities for digitally underserved communities in partnership with local welfare centers and other organizations. In the second half of the year, the company will add sessions featuring hands-on projects using AI tools and 3D pens, as well as activities to create AI-based local characters, theme songs and merchandise.

"We hope this program gave students in our community a meaningful opportunity to discover their potential as digital creators for the AI era," a CJ OliveNetworks official said. "We will continue to leverage our employees' IT expertise to actively bridge the digital divide and support the next generation in building the IT capabilities they will need."