Ulsan's son-in-law to promote the county's charms with his signature warmth
![Comedian Shim Hyun-seop (left) receives his appointment certificate as ambassador from Ulju-gun County Chief Lee Sun-geol at the county office on Thursday. Following the ceremony, Shim treated residents to a special solo stand-up comedy performance. [Ulju-gun]](https://wimg.heraldcorp.com/news/cms/2026/07/02/news-p.v1.20260702.797e5e698b044779a4e77e2209d9c92c_P1.jpg)
Ulju-gun in Ulsan has appointed comedian Shim Hyun-seop as its official ambassador, holding a ceremony Thursday at Alps Hall in the county office. With Shim's appointment, the county now has three ambassadors — including national soccer team player Seol Young-woo and actor Oh Man-seok — who will promote Ulju-gun's key policies, signature festivals and tourist attractions.
Shim is a 30-year comedy veteran who helped define the golden era of KBS's "Gag Concert" in the late 1990s and early 2000s, winning nationwide affection with catchphrases including "Bambaya~." He recently drew attention on the entertainment program "Joseon's Romantics" by revealing a romance with a woman from Ulsan. After their marriage, Shim began his newlywed life in Ulsan and has since settled in Ulju-gun.
"I've traveled all across the country, and nowhere is as abundant and warmly welcoming as Ulju-gun," Shim said. "I'll spread the charms of Ulju to every corner of the nation with a smile."
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