LG HelloVision launches unlimited trot music subscription 'Trot Choice'

LG HelloVision announced Monday that it has launched Trot Choice, a genre-specific monthly subscription service on its cable TV platform HelloTV that gives subscribers unlimited access to popular trot music content.

The service is tailored to the trot entertainment genre and was designed to appeal to middle-aged and older fans. LG HelloVision said it expects a strong response, particularly from senior viewers, who can now find popular trot programs gathered in one convenient place.

Trot Choice offers unlimited, back-to-back viewing of TV Chosun's flagship competition shows "Miss Trot" and "Mr. Trot" from season 1 through the most recently aired installments. The service covers not only the main competition episodes but also spin-offs such as "Miss Trot For You" that drew strong viewer responses, along with music performances and variety content.

The service was designed with senior viewers' habits in mind, prioritizing accessibility and ease of use. Subscribers can sign up directly from the VOD menu using their remote control and begin watching immediately. The content is also accessible through a dedicated channel at number 131 on the HelloTV set-top box.

"Just by entering the channel number, viewers can enjoy trot content continuously without any separate search, making it easy even for seniors who are not comfortable with digital devices," an LG HelloVision official said.

LG HelloVision earlier launched a genre-specific subscription product focused on Chinese drama series, which drew a positive response from customers who prefer that genre. Trot Choice is the second genre-specific product in that line.

Completed programs are available for immediate, unrestricted viewing upon sign-up. Currently airing programs will be uploaded to the dedicated channel on a rolling basis starting one week after their original broadcast.

The service is priced at 5,000 won (about $3.60) per month, excluding value-added tax. LG HelloVision is also running promotional events to mark the launch.

All new subscribers who sign up for Trot Choice through the end of July will receive 5,000 won in TV coins — usable like cash on HelloTV — eliminating the effective cost of the first month. Select subscribers chosen by lottery will also receive a fried chicken set coupon.

"We will continue to expand genre-specific services that respect the tastes of dedicated fans, and strengthen the differentiated VOD content experience that sets HelloTV apart," said Hong Won-deok, LG HelloVision's senior vice president and head of the consumer group.