KleanNara's pet care brand Popomong grows sales 16-fold in three years

KleanNara's companion-animal lifestyle brand Popomong has grown its sales to about 16 times the level recorded in its launch year, just three years after its debut.

KleanNara said Wednesday that Popomong has sustained its growth since its 2023 launch by expanding sales channels and its product lineup, with pet wipes and training pads at the core. The brand draws on KleanNara's hygiene and household-goods development expertise and quality-management know-how built up in the consumer products market.

Popomong's flagship pet wipes have sold a cumulative total of about 67 million sheets. The company said that works out to one sheet sold every 1.4 seconds on average since launch. Training pads have surpassed 10 million in cumulative sales, equivalent to one pad consumed roughly every nine seconds.

The company also disclosed sales-channel figures. Popomong has accumulated more than 9,000 customer reviews across major platforms including Naver Brand Store, Coupang Inc and Daiso Mall. Its average rating on Naver Brand Store stands at 4.85. The company said Popomong pet wipes rank No. 1 in the dog wipes category on Coupang Inc and in the pet wipes category on Daiso Mall.

The product lineup has also broadened. Since launch, Popomong has introduced a total of 49 products, including renewals and new additions. Starting from pet wipes and training pads, the brand has expanded into cat litter and treats, positioning itself as a lifestyle brand covering the full range of companion-animal care.

As South Korea's pet-owning population has grown to about 15 million, demand for hygiene, health and lifestyle products in the pet care market has expanded in tandem. Household goods companies are increasingly directing their existing hygiene-product development capabilities and retail networks toward companion-animal offerings.

"Popomong has grown with the goal of becoming a lifestyle brand that makes daily life more convenient and healthier for both pets and their owners," a KleanNara official said. "We will continue to expand our product portfolio beyond pet wipes and training pads to include treats and lifestyle products."