Blocs launches 2.0 platform, automating full marketing cycle with AI

Blocs, an AI-powered customer relationship management company, announced Thursday the launch of Blocs 2.0, a platform that automates the entire marketing process — from data analysis and planning through to execution.

CRM is a marketing approach in which companies analyze customer data such as purchase and usage history to deliver personalized messages and promotions while maintaining ongoing relationships with existing customers.

Blocs 2.0 uses conversational AI to automate not only the analysis and planning of marketing campaigns but also their actual execution. While version 1.0 analyzed data and provided charts and insights through natural-language queries, version 2.0 expands the AI's role to include carrying out campaigns directly.

The AI designs automation scenarios and handles tasks such as drafting Kakao notification message templates and submitting approval requests. It also learns from a brand's existing image to produce promotional materials that match the brand's tone, and checks in on campaigns at set times to suggest improvements.

According to Blocs, cumulative conversation messages have surpassed 100,000 since the service launched. Monthly conversation volume grew 25-fold in five months, rising from about 1,400 in February to about 35,000 in July.

Across the CRM market, a growing number of companies are moving beyond using generative AI to analyze customer data and are now looking to automate actual marketing tasks as well.

Where marketers previously had to segment customers, set target audiences and send times, and create message and ad content themselves, AI agents are evolving to handle all of these steps in sequence. Demand for such services is expected to grow particularly among small and medium-sized enterprises and startups that lack dedicated marketing or development staff, as the technology lowers the barrier to entry for CRM marketing.

"We plan to build a next-generation CRM environment through version 3.0 that can independently handle performance forecasting and optimization as well," said Lee Ji-hyeok, chief executive of Blocs.