Samsung SDS to unveil enterprise AX strategies at Real Summit 2026

Samsung SDS plans to unveil a broad range of enterprise AI transformation, or AX, strategies, drawing on its full-stack AI capabilities alongside domestic and international AI companies including OpenAI and Anthropic to help businesses achieve results from their AX initiatives.

Samsung SDS announced Monday that it will hold Real Summit 2026, an enterprise AX conference, at the COEX Convention Center in Seoul on Sept. 8.

Real Summit 2026 will be held under the theme "The Future of Successful AX Innovation, Completed with Samsung SDS AI Full-Stack." The event will share strategies and execution plans aimed at moving companies beyond AI adoption and toward tangible business outcomes.

Samsung SDS said it will showcase a range of technologies and services — spanning AI infrastructure, platforms and solutions — along with real-world customer cases, all designed to support companies on their AX journey.

The keynote lineup includes Samsung SDS CEO Lee Jun-hee, Kim Kyung-hoon, OpenAI's head of Korea operations, and Choi Ki-young, Anthropic's Korea representative. Lee is expected to outline the direction of AX — redesigning corporate work and business processes around AI — and the key factors needed for success.

OpenAI and Anthropic will share their perspectives on the trajectory of global AI technology and enterprise AI adoption strategies, and will introduce ways to address diverse AX needs of corporate customers through their partnership with Samsung SDS. Kim Young-ju, head of the VCPO division at GS Caltex, Park Jong-sung, head of the DT division at Dongwon Group, and Ahn Jae-man, chief executive of Vessel AI, will also present AI-driven business transformation cases.

Real Summit 2026 will also feature a dedicated space connecting industry and technology. A total of 59 presentation sessions will be held across 10 tracks covering AX strategy, AX execution, manufacturing, retail and services, logistics, public sector, defense and finance. Industry- and topic-specific AX strategies and detailed implementation cases will also be shared.

Key domestic and international AI partners of Samsung SDS — including OpenAI, Anthropic, Google Cloud, Dell Technologies, Walden Robotics, Furiosa AI and Tatum Security — will participate directly in session presentations to share the latest AI technologies and enterprise application cases.

Real Summit 2026 will also significantly expand its hands-on program, allowing attendees to experience AI and cloud technologies and services directly.

Through experiential sessions, Samsung SDS will offer practical workshops where participants can build AI agents on FabriX and create and deploy cloud resources on the Samsung Cloud Platform, or SCP. The event will also mark the first public unveiling of Cowork, a new feature of the workplace collaboration solution Brity Works.

Samsung SDS will also set up around 40 exhibition booths showcasing a variety of enterprise AI solutions from partner companies. Attendance at Real Summit 2026 requires advance registration, and full program details and sign-up information are available on the official website.