Strategic investment to expand MOL's reach into Europe, the Middle East and North AfricaKUALA LUMPUR, Malaysia, 13 March 2013 | MOL AccessPortal Sdn. Bhd. (MOL), Asia's leading e‐payment service provider and a subsidiary of MOL Global Pte. Ltd., today announced that it has made a majority investment in Turkey's E‐pin market leader, Game Sultan and leading mobile payment company, PaytoGo.Established in 2006, Game Sultan offers in‐game currencies for over 100 online games from more than 25 global publisher partners. Game Sultan operates an e‐wallet system using a branded virtual currency, G‐Cash, which can be purchased via a wide variety of channels including kiosks, retail outlets, cybercafés and online in Turkey.
PaytoGo initiated its mobile payment services in 2011 and is recognised as one of the top alternative payment system providers in Turkey today. It is the preferred mobile payment option for local online gamers.
The investment in Game Sultan and PaytoGo provides MOL with a leading position in Turkey and a recognised doorway to Europe, the Middle East and North Africa (MENA) regions. Game Sultan and PaytoGo currently have offices in Istanbul, Turkey with plans to move into MENA in 2013. Including Turkey, MOL now has a presence in 11 countries and is well positioned to provide a greater range of services to consumers.Ganesh Kumar Bangah, Group CEO, MOL Global, said, "Turkey is one of the fastest growing e‐commerce markets in the world. We have observed the growing trend of game developers putting in more efforts to localise their products. In addition, Turkey is an attractive market for mobile payments with over 61 million mobile phone users and mobile phone ownership reaching a penetration level of 85 percent." "The opportunities for growth in the Europe and MENA region are great and MOL is determined to harness this with Onur and his team at Game Sultan and PaytoGo," added Ganesh.Onur Ergüney, General Manager of Game Sultan and PaytoGo stated that, "MOL's investment will bring about technological advancements to our business and strengthen the business and brands in the market. We will be able to truly scale our business and expand our current offerings. Global publishers require a global solution, we give publishers the platform they require."With this investment, the existing Game Sultan and PaytoGo executive team and staff will continue to manage and grow the business. Onur Ergüney
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